Author: Scott Waldyn

Meta keywords are an artifact from an earlier age in search engine optimization (SEO) history. But are they still worth the time it takes to

When it comes to measuring a website’s performance and impact in search engines, there are few metrics more misunderstood than “Domain Authority.” This number, valued

There are 19 notable active ranking systems that Google uses to organize information by relevance, usefulness, and accessibility. These ranking systems work in sync with

In late August, Google rolled out a new search update called the “helpful content update.” Per Google, this update is meant to “tackle content that