Author: Krystal Urlaub

TL;DR: As automation and AI evolve in Google Ads (especially in campaigns like Performance Max and AI Max for Search), staying in control of where

With new competition entering the ad auctions every year, advertisers are constantly looking for ways to make their ads stand out. One effective strategy is

Performance Max campaigns were introduced back in 2021 with much anticipation from advertisers. These campaigns utilize AI learning to give advertisers a much broader reach

“How is my account doing?” How you answer depends on the goals you set. There are many ways to attribute success to a campaign, but