AI in Online Advertising: 5 Key Trends from January 2026
The AI landscape in digital advertising continues to evolve rapidly…literally something new every day. The last month brought significant developments that will reshape how brands
The AI landscape in digital advertising continues to evolve rapidly…literally something new every day. The last month brought significant developments that will reshape how brands
OpenAI announced in January 2026 that ads would begin appearing in ChatGPT. This is a big deal. The company that changed how millions of people
A Tactical Breakdown of Bridging the Gap Between Data and Reality In the current digital advertising landscape, a “gate” has opened. We have moved past
TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the beginning of Q3. It uses
TL;DR The Channel Performance report for Performance Max campaigns in Google Ads gives advertisers clear, actionable insights into how their ads perform across Search, Shopping,
Let’s talk about something that’s been on every advertiser’s mind over the last year: rising costs-per-click (CPC) in Google Ads. If you’ve noticed your ad
In your Google Ads shopping and/or Performance Max campaigns, have you ever noticed that some of your products get lots of impressions and clicks while
Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft Ads playgrounds,
If you are like me, new things are nice. Well, we are all in luck. Google Ads has introduced a really nice feature that allows
Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve
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