Author: Allie Garlin

I am an Account Specialist on JumpFly’s Social Media Team, where I help brands stand out with compelling creative and platform-specific strategy. I graduated from the University of Illinois at Urbana-Champaign with a focus in digital marketing and economics, and I have always been drawn to the intersection of creativity and analytics. I fell in love with digital marketing after launching a social media fundraiser for the animal shelter and got to see how a simple idea could turn into meaningful reach and generous donations. Day to day, I test new formats, refine performance, and look for the next opportunity to stay ahead of shifting social trends. Outside of advertising, you will usually find me out with friends, at a concert, or spending time with my dogs.