Prime Day 2025: Bigger, Longer, and Shaped by a Cautious Consumer
Amazon’s annual shopping event returned this July with a major twist: Prime Day 2025 spanned four days – July 8th to 11th – doubling its
Amazon’s annual shopping event returned this July with a major twist: Prime Day 2025 spanned four days – July 8th to 11th – doubling its
In any career, there are always new skills to learn or processes to refine, and agencies are the perfect space for search engine optimization (SEO)
A Major Shift in Amazon Advertising Amazon is reshaping the landscape of performance advertising once again. Traditionally, Sponsored Product (SP) ads have only shown up
As a popular content delivery network (CDN), Cloudflare acts as a gateway to about 20% of the internet, enhancing performance and improving security. But soon,
My career in PPC began nearly eight years ago, and while I’ve learned a great deal and grown in my role, there are definitely a
It’s no secret that AI-powered results are the present and future of Google search. If your search engine optimization (SEO) strategy doesn’t include AI Optimization,
TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the beginning of Q3. It uses
A common concern among clients is how to improve their best seller ranking (BSR) for specific products. BSR is a ranking of products in every
TL;DR: Google’s latest update to Performance Max campaigns gives advertisers visibility into which search terms trigger their ads and allows campaign-level negative keywords for the
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