Today during her session at search marketing conference SMX West 2020, JumpFly SEO Director Jill Kocher Brown presented the results of a study on the organic search ranking value of ecommerce category pages compared to product pages.
After surveying over 30 of the top ecommerce sites, the data showed that category pages outperformed product pages in the number of keywords they ranked for, the amount of estimated traffic driven organically, and the pages’ potential to drive additional traffic.
The session, entitled “SEO For Ecommerce Category and Product Detail Pages,” was co-presented with moderator Chris Sherman, partner and vice president of Third Door Media, and Tony Verre, vice president of ecommerce for The Integer Group. In addition to the research results, Brown and Verre offered practical tips for using scalable search engine optimization (SEO) strategies to improve both category and product pages.
Presentation slides are available on SlideShare, with a downloadable template for measuring your own site’s category and product page performance in search results.
JumpFly is honored to send one of its search marketing experts to speak at such a highly-respected industry conference, and looks forward to more opportunities in the future.
JumpFly professionally develops, implements, and manages Google Ads, Microsoft Ads, Verizon Media Ads, Amazon Ads, and Facebook advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, and has an A+ rating from the BBB.