JumpFly, a leader in paid search and digital marketing, is expanding its Web Services capabilities with the addition of Michael Chen as Director of Web Services. Michael brings extensive experience in digital product strategy, customer experience, optimization, and technology, strengthening JumpFly’s ability to help clients improve both how they attract customers and what happens after those customers reach their websites.
In this role, Michael will lead the continued development of JumpFly’s Web Services offering, including Conversion Rate Optimization (CRO), landing page development, website performance and mobile optimization, and strategic website development. He will work closely with JumpFly’s paid media and SEO teams to connect marketing strategy with the website experiences responsible for turning traffic into leads, customers, and revenue.
“We’re excited to welcome Michael to JumpFly and continue expanding the ways we can support our clients,” said Michael Marchese, President of JumpFly. “His background in product strategy, user experience, analytics, and technology gives us the ability to take a more comprehensive approach to website performance. Just as importantly, Michael brings a strong focus on turning strategy into execution and measurable results.”
JumpFly’s Web Services are designed to identify and address the barriers that prevent website visitors from converting. Through analytics, user behavior insights, testing, UX improvements, landing page optimization, and technical implementation, the Web Services team helps businesses make informed improvements and continuously optimize performance.
“JumpFly already does an exceptional job helping clients attract the right audiences,” said Michael. “Web Services gives us an opportunity to build on that by improving what happens once those visitors arrive. By combining strategy, data, customer experience, and implementation, we can identify meaningful opportunities, implement the right changes, and measure the impact.”
The expansion of Web Services reflects JumpFly’s continued investment in providing more comprehensive digital marketing solutions. By connecting paid media and SEO with website strategy, optimization, and implementation, JumpFly can help clients improve performance across more of the customer journey, from attracting the right audience to converting that traffic into measurable business results.
About JumpFly:
JumpFly is an award-winning digital marketing agency helping small and mid-sized businesses grow through smart, results-driven strategies across paid search, paid social, marketplace advertising, SEO, GEO, and email marketing.
Since 2003, JumpFly’s full-service smart digital marketing solutions have enabled its clients to focus on their core business while achieving the best possible results from their marketing efforts. As a leading digital advertising agency, JumpFly develops, implements, and manages PPC campaigns across Google, Microsoft, ChatGPT, Amazon, Meta, TikTok, LinkedIn, and other social media platforms. We offer email marketing, SEO, and GEO to improve your organic search and AI visibility.
As a certified Great Place to Work™, JumpFly is proud of its collaborative, flexible culture. More than 25% of our team has been with the company for over 10 years, a level of retention rarely seen in the digital marketing industry.
