In a room buzzing with anticipation, Brad Garlin, Founding Partner of the digital advertising firm JumpFly, delivered a captivating presentation to the members of the University of Illinois in Champaign/Urbana’s American Advertising Federation (AAF) chapter. The event, held on October 30, 2023, was lauded as the most attended and engaging session of the year by the student organization.
As a proud alumnus of UIUC, Garlin’s visit to his alma mater was not just a nostalgic trip, but a significant opportunity to influence the next generation of advertising professionals. His one-hour presentation covered a wide array of topics, including his personal background, the inception and growth of JumpFly, and the evolution of online advertising over the past 25 years.
Garlin shared his enthusiasm for the event, saying, “I thoroughly enjoyed the chance to connect with a group of passionate and intelligent aspiring advertising professionals. AAF provides an invaluable experience by enabling students to learn about, experience, and embrace various aspects of the advertising industry. I am incredibly impressed by this organization and the remarkable opportunities it provides its members.”
The session was characterized by an engaging and interactive atmosphere, with students participating in discussions and posing thoughtful questions. Garlin’s approachable style and enthusiasm for the subject matter were evident throughout his talk, making it a highly valuable learning experience for the attendees.
Nityanta Saripalli, President of the AAF at UIUC, echoed these sentiments, stating, “Brad’s captivating energy and engaging humor made him an instant hit among our members. His presentation on the journey of JumpFly offered a refreshingly unique perspective into our industry and its entrepreneurial side, resonating deeply with our audience.”
Garlin’s commitment to going the extra mile for his clients was also demonstrated through a thoughtful gesture – providing all attendees with t-shirts featuring the logos of JumpFly, AAF, and Gameday Spirit, a JumpFly client with strong ties to the university community.
The event concluded with notable interest from students in exploring internship opportunities at JumpFly, highlighting the impact of Garlin’s presentation. Although JumpFly currently does not offer such a program, the positive response from the students has opened avenues for potential future collaborations between JumpFly and UIUC.
Garlin’s visit to UIUC is not just a testament to his dedication to his alma mater and the advertising community but also an inspiring example of the positive influence industry leaders can have on shaping the careers of future professionals.
JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Yahoo Ads, Amazon Ads, and Facebook Meta advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, a TikTok Partner, and has an A+ rating from the BBB.
About AAF Illinois:
Home to the largest student chapter in the nation, the American Advertising Federation at Illinois seeks to equip all student members with the tools, skillsets, and knowledge to be able to make a difference in the world of advertising. The American Advertising Federation at Illinois is broken down into eleven different agencies, all of whom specialize in different regions of the advertising space and provide members with the opportunity to work with real clients, tour ad agencies, and gain insider knowledge in the industry. All agencies are student-run.
AAF Illinois is dedicated to nurturing a vibrant and inclusive community for creative visionaries at the University of Illinois. Through innovation, collaboration, and education, we raise industry standards while providing resources and connections that empower our members to excel.