JumpFly is proud to share that its Vice President of Search, Nikki Kuhlman, recently represented the agency at Google Marketing Live 2025, held at Google’s Bay View campus in Mountain View, California. This exclusive, invitation-only event brought together some of the most influential voices in digital advertising to unveil Google’s latest innovations and strategies shaping the future of marketing.
As a Premier Google Partner, JumpFly is committed to staying at the forefront of platform changes and emerging technologies that impact performance marketing. Google Marketing Live provided an unparalleled opportunity to hear directly from Google leadership, product managers, and engineers on what’s next in the world of Google Ads, AI, and automation.
Major Announcements from Google Marketing Live 2025
The 2025 edition of the event centered around Google’s evolving vision of AI-powered, privacy-first marketing. Key announcements included:
- Gemini-Powered Ads Innovation: Google is deepening the integration of its Gemini AI into campaign workflows, including creative generation, media planning, and performance forecasting. Advertisers will now have access to even more precise tools for crafting responsive, context-aware ad creatives at scale.
- Search Generative Experience (SGE) Enhancements: Google previewed the next iteration of SGE, featuring more interactive shopping and local search integrations designed to bridge user intent and advertiser visibility seamlessly.
- Privacy-Forward Measurement Tools: With the deprecation of third-party cookies on the horizon, Google has introduced new AI-enhanced conversion modeling and real-time insights via the updated Ads Data Manager.
- YouTube Shopping Ads Expansion: Building on the growing trend of video commerce, Google has announced expanded placements for shopping ads within YouTube Shorts and livestreams, providing advertisers with new opportunities to reach purchase-ready audiences.
Reflecting on the event, Nikki Kuhlman shared, “It was an incredible honor for JumpFly to be invited to Google Marketing Live 2025. Being in the room where future-defining strategies are discussed is a powerful reminder of how fast our industry is evolving—and how essential it is for our team to stay connected to the forefront of innovation. We’re excited to bring back insights that will help our clients stay ahead of the curve.”
As the digital advertising landscape continues to transform at breakneck speed, JumpFly remains committed to leveraging the most advanced tools and strategies to deliver outstanding results for its clients. JumpFly’s attendance at Google Marketing Live 2025 reinforces its position as a trusted strategic partner and thought leader in the performance marketing space.
About JumpFly:
JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Taboola Ads, Amazon Ads, and Facebook Meta advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management, conversion rate optimization (CRO) services, and email marketing management. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Meta Marketing Partner, Microsoft Elite Partner Agency, Snapchat Certified, a TikTok Partner, and has an A+ rating from the BBB.
