These case studies illustrate the tremendous value we bring our clients. Is your story next?
Window Design Group, is an LA-based window installation company that actively shifted ~30% of its print dollars to digital after a Google-led media mix consultation with them in Q4 2019. At its peak, WDG was delivering ~$200K per quarter and 75% of this budget was removed as COVID hit and the company needed to furlough sales staff. This is a family-run business that was now struggling to accurately plan for the present and future amidst all this uncertainty.
Discovery Ads were positioned to not only drive leads, but also add a branding opportunity. Advertisers with strong imagery are able to showcase product images in feed as consumers scroll through the YouTube homepage, new Discover inventory (in the Chrome and Google search mobile apps), and Gmail.
WDG Windows, Doors, Shutters, and in-home interior imagery is on site, and we used mockups to showcase their imagery is perfect for branding in Discovery Ads. Discovery is an opportunity for WDG to increase branding, and balancing imagery for their brand while less leads convert in April and May during COVID-19.
Discovery campaigns successfully supplement other WDG channels, delivering a 40% increase in conversions in Q2 and 50% stronger cost-per-lead than search. As a result, WDG has increased Google Discovery budget 130% MoM in May and is set to increase Discovery Investment 200% ($50K) QoQ in Q3 2020.
Since Partnering With JumpFly:
Increase in Conversions During Covid
Stronger CPL than Search
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