These case studies illustrate the tremendous value we bring our clients. Is your story next?
JumpFly was in search of a way to spend more time working as a strategic partner rather than focusing on granular optimization.
Seeing that competition was high on key terms, in 2018 they shifted much of their client’s budget towards fully automated campaigns (Dynamic Search Ads, Smart Bidding, etc). They also layered in audience lists on Search Campaigns (RLSA).
JumpFly also leveraged attribution tactfully by initially using a rules-based model to increase conversions, then switching to a data-driven attribution model once there was enough data.
By automating granular optimization and campaign creation, JumpFly was able to focus more on strategic client initiatives. As a result, they saw a 200% increase in conversion rate and a 149% increase in ROI for RLSA audiences versus first-time site visitors.
Walk-in Lab continues to see record months of performance since the account was created in 2011.
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