Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

Walk-In Lab - Case Study

Walk-In Lab sees record months with JumpFly’s shift from media execution to strategy

JumpFly was in search of a way to spend more time working as a strategic partner rather than focusing on granular optimization.


Seeing that competition was high on key terms, in 2018 they shifted much of their client’s budget towards fully automated campaigns (Dynamic Search Ads, Smart Bidding, etc). They also layered in audience lists on Search Campaigns (RLSA).

JumpFly also leveraged attribution tactfully by initially using a rules-based model to increase conversions, then switching to a data-driven attribution model once there was enough data.


By automating granular optimization and campaign creation, JumpFly was able to focus more on strategic client initiatives. As a result, they saw a 200% increase in conversion rate and a 149% increase in ROI for RLSA audiences versus first-time site visitors.

Walk-in Lab continues to see record months of performance since the account was created in 2011.



INCREASE IN Cro from fully automated campaigns


Increase In Conversion Rate on relevant audiences
 *Comparing 2016 to 2015

" Smart Bidding allows us to spend time on what matters most, and be more strategic for our clients.”

- Nikki Kuhlman, Account Director, JumpFly

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