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Top Business Class - Case Study

JumpFly Social Ad Management Increased High-Quality Calls with Call Extension Ads on Facebook

Top Business Class offers privately negotiated contract prices for business and first class airfares that are not otherwise available to the public. Top Business Class wanted a way to significantly increase call volumes, since the only way for customers to purchase first class and business class flights is to speak with a customer service representative on the phone.


Meta’s new call extension ads were used to A/B test. When people tapped the ad, Top Business Class’s website opened. People could then browse the site, fill in a lead form, tap the Get quote button when they were ready to contact the business directly, and convert over the phone. The ad appeared in the mobile Facebook Feed placement, and was not shown on desktop devices.

Top Business Class determined the results for this campaign using a Meta conversion lift study, which revealed:
22% increase in qualified lead volume by using a call extension ad together with the usual campaign setup, compared to the usual setup without a call extension ad.
24% lower cost per incremental qualified lead using a call extension ad together with the usual campaign setup, compared to the usual setup without a call extension ad.

“We were thrilled when Meta announced the new call extension ads. Now that we’ve seen the success that Top Business Class had in driving calls, this will definitely be part of our campaign strategy for any call-focused clients moving forward.”



Increase in Qualified Lead Volume*


DECREASE IN Cost Per Incremental Qualified Lead*
*During the A/ B testing period of the case study

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