Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

The Basket Lady - Case Study

Basket Lady witnessed the power of running ads on Google and Amazon simultaneously

JumpFly’s client, Basket Lady, wanted to pause their Google ads and only run on Amazon because they were not seeing the same returns on Google as they were on Amazon.

JumpFly stressed the importance of coverage on multiple platforms.


JumpFly paused Basket Lady’s top spending Google Ads campaign for 11 days to see the impact it would have on their Amazon results.


Basket Lady’s Amazon’s sales fell by over 37% and their ACoS jumped by over 31% compared to the prior three month’s average. Their ACoS was the highest it has been in the three plus years they have been running Amazon ads. 

The conclusion 

While customers will buy direct from a website, many are researching and will eventually purchase on Amazon due to security, familiarity, and Prime’s free and fast shipping.


Amazon affects when pausing Google:



Fall in Sales Compared
to Prior 3 Month Average


Jump in ACoS Compared
to prior 3 month average 

“ The importance of a unified advertising strategy can’t be stressed enough. Testing our theory was enough for us to know that Google Ads goes hand in hand with sales on Amazon, strengthening overall business.”

JumpFly is on a quest
for even more client success.

Is your story next?

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Discuss your goals with Linda or Tom; more than 20 years of experience and nice as can be!


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