Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

Jura - Case Study

Jura’s investment in Video ads on Google results in 8x ROAS

Jura started Video Ads in March 2019 with very little investment. They had beautiful and compelling video assets but needed help using them to maximize their reach.


In February of 2020, Jura started spending nearly $2k a month on YouTube Video Ads through Google Ads. Video assets were used to target:

  • Remarketing audiences,
  • Custom audiences built around Search keywords,
  • Consumers in the market for a coffee machine.

In 12 months, Jura saw over $180k in direct revenue — a nearly 8x
ROAS. With more than 1.3 million viewable impressions, over 500k
views, and nearly 5,000 hours of watch time, the Video Ads received
653 view-through conversions with an estimated additional value of

The account ROAS grew to 24x after being at 15.5x the previous
year. Branded and Product Name campaigns saw their ROAS
increase 150% each. And available impressions in the Branded
campaign increased 25% YoY.

The overall cost per conversion fell 38% as the Search conversion
rate increased 13% and the Shopping conversion rate increased 23%.



  • In-Market Audiences
  • Custom Audience
  • YouTube Remarketing


  • Position-Based Attribution 
  • Rules Based Attribution


Decrease in Cost-Per-Conversion


Account-wide ROAS growth year-over-year
 *Time Frame: 2019

“Not only has our video advertising increased brand awareness, but the ROI from these ads has been incredible. JumpFly has helped us to craft this important segment of our overall digital marketing strategy, which has led directly to strong revenue growth.”

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for even more client success.

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