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Harvard Business Services, Inc. is a company that specializes in Delaware business formation. JumpFly has successfully managed pay-per-click (PPC ) for HBS since 2012, so the next step was search engine optimization (SEO) to improve conversions for their high-traffic site.
In order to highlight the e-commerce side of the site and attract more converting traffic, JumpFly optimized many pages of business and legal copy. The LLC pages, one of HBS’s key business sections, was restructured to more closely reflect the way customers search for and find content on forming a new business. The blog was optimized to increase the E.A.T. — expertise, authoritativeness, and trustworthiness — signals that search engines use to rank content.
The blog is a major traffic driver for HBS, but blogs are notorious for bringing in traffic that doesn’t convert. After optimization, the blog has seen 42.3% more visits and a 9.7% increase in goal completions.
Overall site traffic is up 39.2% resulting in a 38.7% increase in new visitors. All this new traffic has helped HBS increase their percentage of goal completions by 22.4% since the beginning of their SEO engagement with JumpFly.
Since Optimizing With JumpFly:
Increase in Company Formations
Increase in Average Session Duration
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