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Harvard Business Services SEO - Case Study

JumpFly SEO services drove substantial increases in new company formations

THE CHALLENGE

Harvard Business Services, Inc. is a company that specializes in Delaware business formation. JumpFly has successfully managed pay-per-click (PPC ) for HBS since 2012, so the next step was search engine optimization (SEO) to improve conversions for their high-traffic site.

THE APPROACH

In order to highlight the e-commerce side of the site and attract more converting traffic, JumpFly optimized many pages of business and legal copy. The LLC pages, one of HBS’s key business sections, was restructured to more closely reflect the way customers search for and find content on forming a new business. The blog was optimized to increase the E.A.T. — expertise, authoritativeness, and trustworthiness — signals that search engines use to rank content.

THE RESULTS

The blog is a major traffic driver for HBS, but blogs are notorious for bringing in traffic that doesn’t convert. After optimization, the blog has seen 42.3% more visits and a 9.7% increase in goal completions.

Overall site traffic is up 39.2% resulting in a 38.7% increase in new visitors. All this new traffic has helped HBS increase their percentage of goal completions by 22.4% since the beginning of their SEO engagement with JumpFly.

Since Optimizing With JumpFly:

58.8%

Increase in Company Formations

48.1%

Increase in Average Session Duration

“Since partnering with JumpFly SEO, our formation numbers have done really well. We love the way the optimized site performs for potential customers and knowing that not all clicks come with a cost.”

- Michael Bell, President Harvard Business Services, Inc.

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“They understand our business, and that translates into better targeting, creative, ad copy, and profit!”

“We’ve seen an incredible increase in our retail sales. From 3-5 orders a day to 3-5 orders every hour.”

“They’ve led us in the right direction and took suggestions from us quite well. Highly recommend JumpFly, especially for companies ready to level up from in-house marketing campaign management.”

“Since working with JumpFly, our ROAS and overall reach have steadily grown. Plus, we have seen a lot more engagement and brand interaction on our social ads, which is great to see.”

“They’ll work to understand your business goals so that they can offer great customer service and reporting.”

“Very responsive and always there to improve the performance of your investment. Great people to work with.”

“The JumpFly team has consistently met and exceeded my high expectations.”

“The communication is top-notch. We highly recommend JumpFly to other companies.”

“JumpFly has brought consistent and valuable insight to maximize my company’s Google Ads impact and conversions.”

“JumpFly has the best team and the most competitive rates.”

Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.