Case Studies

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EarthMed - Case Study

JumpFly SEO services drove substantial increases in traffic to EarthMed online and in-store

EarthMed is an Illinois marijuana dispensary with two locations that initially hired JumpFly to create and manage its pay-per-click (PPC) accounts on Google and Bing. Unfortunately, since cannabis is still federally illegal, PPC was not an option. The strategy pivoted to search engine optimization (SEO) for the EarthMed website to increase dispensary customers and revenue.


In order to drive more visitors to the EarthMed website, JumpFly added optimized content to most pages and created many new pages of content. JumpFly also analyzed the SEO-effectiveness of the site’s code and technical aspects, as well as its link profile, to ensure that search bots could crawl, index, and rank the site.


The addition of optimized content provided EarthMed with a 10.9% lift to its popular medical marijuana card page and also increased visits for both the Addison and Rosemont online and physical locations:


  • 403.9% increase in visits to the Addison location page
    which drives traffic to the store to make a purchase
  • 48.5% increase in visits to the recreational menu
  • 31% more visitors to the medical menu


  • 127.6% increase in overall visits
  • 63.6% more visitors to the recreational menu

Since Optimizing with JumpfFly:



Increase in visitors to the medical conditions page


Increase in transactions via online ordering


"Since partnering with JumpFly, our in-store visitor numbers have increased dramatically. More people are talking about how they found us online and we are receiving more online orders than ever before."

- Jack Killackey, General Manager EarthMed Dispensaries

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