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ACAL Clothing - Case Study

Advantage+ Creative Enhancements Drive Q4 2023 Success on Meta

In 2023, ACAL Clothing embraced Meta’s innovative Advantage+ products, focusing on Advantage+ Creative Enhancements. These enhancements automatically generated diverse ad variations, presenting personalized content based on user preferences. The client, initially hesitant, agreed to test Advantage+ Creative Enhancements during key Q4 seasonal moments.


Granting Meta creative freedom meant relinquishing control for ACAL Clothing. The challenge lay in the brand’s need to navigate the transition from meticulously controlled placements to an experimental landscape that had the potential to reshape user experiences.


To address ACAL Clothing’s hesitations, we adopted a data-driven approach. We focused on key KPIs such as conversions attributed to Advantage+ Creative Enhancements during a critical seasonal period like Black Friday/Cyber Monday, leveraging Meta’s heightened audience for robust testing.


In Q4 2023, Advantage+ Creative Enhancements consistently outperformed ads without across key metrics at comparable spend levels. The results affirmed that these enhancements boost purchase volumes, reduce costs, enhance page engagement, and increase add-to-cart actions. Advantage+ Creative Enhancements’ impact is statistically significant in improving ad performance and should be adopted throughout our strategy. 


Advantage+ Creative Enhancements: This new Meta product automatically creates personalized ad variations, tailoring content to individual preferences.

“We were thrilled to see the results of ACAL Clothing’s early adoption of Meta’s Advantage+ Creative Enhancements. This strategy led to a significant uplift in holiday sales, enhancing customer engagement and overall business success.”

– Stephanie Shaw, Social Media Director, JumpFly



Increase in Purchases*


Cost-Per-Purchase Decrease*


Page Engagement Increase*


*During November through December 2023

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