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Battery Mart - Case Study

Battery Mart and JumpFly were well-positioned for the volatile markets of the COVID crisis.

THE CHALLENGE:

Battery Mart wanted to see an improvement in account efficiency. They were looking for a better ROAS performance from both their Google and Microsoft paid ad platforms. They wanted to spend less but still drive strong revenue.

THE APPROACH:

Prior to the volatility of the COVID markets, JumpFly spent Q1 adjusting bids, restructuring budgets, and evaluating the returns of advanced Smart Bidding algorithms. Audiences were expanded, and Google’s data-driven attribution helped drive supplemental conversions. These optimizations, in tandem with the client rebuilding their pricing structure, set the account up for success.

 

THE RESULTS:

Battery Mart’s Google Ad campaigns saw a 255% increase in conversion volume and a 191% increase in conversion value, while improving to a generous 7.5 ROAS through an unstable economic environment of COVID.

In March 2020 our campaigns had the following wins:

  • Google Ads had the third lowest CPA and the highest ROAS in the entire 13 year history of the account!
  • Microsoft Ads had the lowest CPA and the highest ROAS in the history of the account.
  • They are on track for the highest monthly revenue ever achieved in their Microsoft Ads account!
“There is no pandemic in these sales numbers! Battery Mart performance has increased tremendously during COVID-19.”  – Jack O’Donnell, Senior Account Director, JumpFly
 
 
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    255%

    Increase in conversions

    7.5x

    Account-wide ROAS

    Featured Solutions: Audience: 
    •  Similar Audiences
    • Display Remarketing
    • Search Remarketing
    • YouTube Remarketing
    Attribution:
    • Data-Driven Attribution
    Automation:
    • Target CPA
    • Target ROAS
    • Maximize Conversions
    • Enhanced CPC
    • Dynamic Search Ads
    • Dynamic Remarketing
    • Smart Shopping Campaign

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