Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

First American Home Warranty - Case Study

First American Home Warranty works with their team at JumpFly looking for new strategies to increase lead generation.
THE CHALLENGE:

FAHW has been running PPC for years with JumpFly, and their current marketing objective is  to see an improvement in lead generation. They were looking for a better Cost Per Acquisition (CPA) performance from Google. 

THE APPROACH:

To draw more eyes to their messaging JumpFly recommended that First American Home Warranty launch a video action campaign with a Target CPA bidding strategy with a CPA goal of a $340. 

THE RESULTS:

While the campaign began at $500, after a budget increase from $750 to $1,300 the campaign began to see more efficiency in both cost per action and video view rate. The increase in budget provided more runway for the campaign to perform more efficiently and exceed the CPA goals set for the campaign.

CPA is Down $19 + a 5% increase in view rate!  
 
 

$19

Reduction in CPA Cost

5%

Increase View Rate

 

JumpFly is on a quest
for even more client success.

Is your story next?

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Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.

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877-882-2850

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