The Difference Between SEO, SEM & PPC

The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When I first started in the paid search industry in 2008, I thought my friend who told me about JumpFly worked in “paperclip” marketing because she kept talking about pay-per-click. And … Continue reading The Difference Between SEO, SEM & PPC

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