JumpFly hosted an in-office informational session with students from Northern Illinois University’s Interactive Marketing Technology course. NIU students were welcomed into JumpFly’s Elgin, Illinois office and received information from JumpFly staff on a wide range of topics. These bright young minds were invited to take JumpFly’s pre-interview aptitude test to give them a glimpse into what their potential future employers may require. They were also able to ask questions pertaining to their future in the digital advertising space.

JumpFly employs many graduates from Northern Illinois University, so it was beneficial for current students to hear from alumni who are working in their desired field. During the question and answer session with JumpFly staff, NIU students were able to have discussions and ask our in-house paid search experts about time management, common daily issues, whether or not they should get a Master’s degree, the importance of understanding client goals, and many more topics.

JumpFly Account Managers and Specialists were happy to be able to share their industry knowledge with these students and hope that they found their visit memorable and useful for their future job searches. We wish these students the best of luck in the future and welcome them into the world of digital advertising.

About JumpFly:

JumpFly professionally develops, implements and manages Google, Bing, Facebook and Amazon advertising accounts, enabling clients to maximize results while saving time and money. Proper setup and management of these unique ad platforms often determines an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their digital advertising campaigns. JumpFly is a Premier Google Partner, Facebook Certified Partner, and Bing Elite Agency. JumpFly assists more than 400 clients and has an A+ rating from the BBB.

The Amazon division within JumpFly has recently announced an expansion of its Amazon Seller Central and Amazon Advertising pay-per-click management services. Although JumpFly has been actively managing Amazon accounts for quite some time, they have recently released two case studies about the positive impact they have had for their managed client accounts.

According to recent data, over 49% of all online purchases in the United States are made on Amazon. Along with this, over 72% of consumers visit Amazon to research, price check or look to see if their desired item is Prime-eligible after finding a product online. This Amazon influence over purchases made the Amazon platform the next logical step for JumpFly service expansion. As with Google Ads, Bing Ads and other paid search avenues, a properly structured Amazon account is imperative for optimum account performance. In the case studies recently released by JumpFly, their clients saw marked improvement on the Amazon platform under JumpFly management. One client saw a 26% improvement to ACoS (Advertising Cost of Sale) across the entire account as well as a 54% reduction in monthly spend. Another JumpFly advertiser witnessed the power of running ads on Google as well as Amazon simultaneously. A test of pausing Google campaigns caused a 31% jump in ACoS and a 37% fall in sales which shows the importance of the two platforms working together in harmony.

JumpFly is extremely excited about the untapped potential in the Amazon paid search management space and has begun actively offering this much-needed service to their current clients as well as new Amazon advertisers. They hope to be able to bring results like these to a wide variety of Amazon advertisers in the very near future.

Case Studies (PDF):

• JumpFly turned a client’s wasteful spend into a higher ROI
• Basket Lady witnessed the power of running ads on Google & Amazon simultaneously

About JumpFly:

JumpFly professionally develops, implements and manages Google, Bing, Facebook and Amazon advertising accounts, enabling clients to maximize results while saving time and money. Proper setup and management of these unique ad platforms often determines an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their digital advertising campaigns. JumpFly is a Premier Google Partner, Facebook Certified Partner, and Bing Elite Agency. JumpFly assists more than 400 clients and has an A+ rating from the BBB.

The JumpFly office was visited this week by their dedicated Facebook Partner Manager. This visit is one of the first of its kind for Facebook as very few advertising agencies have had in-person office visits from their representatives. During the visit, JumpFly staff received valuable information on how Facebook can help drive success for their clients. The dedicated Facebook Partner Manager also provided training for JumpFly staff, which was very informative and useful.

The training JumpFly received included information about dynamic ads, attribution, the future of video, the power of social and best practices for Facebook. This information will help JumpFly better manage the Facebook Advertising accounts of their clients and will help unite Facebook advertising messages and goals with Google, Bing and other traditional paid search ads.

JumpFly is also very excited to announce that they have been officially invited to the 2018 Facebook Global Partner Summit being held in New York City October 10th and 11th. This is an impressive invitation as only a select few Facebook Agency Partners are invited to this extremely prestigious event. JumpFly Social Media/PPC Director Stephanie Shaw will be attending this summit on behalf of JumpFly and will be bringing back a wealth of information to better service JumpFly Facebook Advertising clients.

About JumpFly:

JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per- click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Premier Google Partner, Facebook Certified Partner, and Bing Elite Agency. JumpFly assists more than 400 clients and has an A+ rating from the BBB.

JumpFly is excited to share that our Account Director Nikki Kuhlman has been announced as one of only eight finalists for the 2018 Bing Ads Trailblazer of the Year Award. This prestigious award will be presented to an individual who evangelizes Bing Ads and drives Bing Ads brand awareness and affinity in an innovative and engaging way, both internally in their own office as well as industry wide. This winner of this award will be honored on September 20, 2018 at the 2018 Bing Agency Awards ceremony held in New York.

Nikki was nominated for this award not only because she is a true “Bing Champion”, but also because of her willingness to go outside of the JumpFly organization to form meaningful relationships, spearhead social awareness and have an impact on her community. Her contribution to Bing Ads growth and JumpFly implementation of Bing Ads initiatives helps make JumpFly better for our team and a better management company for our clients.

The JumpFly team is looking forward to the 2018 Bing Agency Awards ceremony and celebrating with the most creative, effective and passionate marketers in the paid search industry.

About JumpFly:

JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per- click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Premier Google Partner, Facebook Certified Partner, and exclusive Bing Elite Agency. JumpFly assists more than 400 clients, offers a money-back- guarantee, ranks as the #1 PPC Management Company by TopSEOs and Clutch, and has an A+ rating from the BBB.