Case Studies

Building a Scalable Paid Media Strategy Across Three Brand Portfolios

THE CHALLENGE

Dana-co needed a paid media strategy that could support three distinct lingerie brands – Lingerie Living, Oh La La Cheri, and Skarlett Blue – without treating them as interchangeable.

Each brand had its own audience, creative direction, positioning, and goals, but Dana-co needed clearer structure across paid media to manage performance, brand growth, and portfolio-level visibility more effectively.

“We were looking for a partner that could bring more structure, expertise, and consistency to our paid advertising efforts,” said Adel Zhumanova at Dana-co.

THE APPROACH

JumpFly managed paid search and paid social with each brand’s priorities in mind. Campaign structure, messaging, audiences, creative direction, and budgets were aligned by brand, while both channels were reviewed together for clearer portfolio visibility.

Search focused on capturing and expanding high-intent demand, while social supported visibility, engagement, creative testing, and new customer reach. Dana-co also expanded into Microsoft Advertising and Pinterest to diversify its channel mix and support incremental growth.

THE RESULTS

Dana-co gained a more focused, scalable paid media strategy across its three-brand portfolio, with search and social working together to support stronger visibility, revenue growth, and customer reach.

Lingerie Living saw the strongest cross-channel lift, with Meta revenue up 230% and purchases up 269% YoY, while Google revenue increased 96% and purchases were up 57%.

Oh La La Cheri grew across both search and social, with Google revenue up 133% and purchases up 117% YoY, alongside Meta revenue growth of 7% and purchases up 10%.

Skarlett Blue expanded reach through paid search, with Google revenue up 114% and purchases up 135% YoY, while Pinterest contributed additional revenue and purchases across the portfolio.

The result was a stronger digital presence, a more diversified channel mix, and a clearer foundation for continued growth across Dana-co’s brands.