Case Studies

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The Whistling Kettle - Social Media Case Study

Creative That Converts: How a Nostalgic Video Dropped Cost Per Purchase by 42%

THE CHALLENGE

The Whistling Kettle—a specialty tea company—wanted to boost performance on Meta Ads while connecting more meaningfully with its audience. Standard ad formats were delivering steady performance, but lacked the engagement and emotional hook the brand aspired to achieve.

THE APPROACH

Partnering with JumpFly, the team launched a quirky, scroll-stopping Infomercial-style video ad on Meta platforms. Inspired by retro TV spots, the creative playfully showcased best-selling teas in an entertaining format that resonated with both loyal fans and curious new buyers.

This ad featured:

A nostalgic tone paired with strong product messaging
Humor-forward scripting and brand voice alignment
Dynamic overlays for mobile-first engagement
A clear call-to-action and visual focus on popular blends

THE RESULTS

When compared to the brand’s other Meta ad creatives over the same campaign period, the Infomercial ad delivered:

✅ 42% lower cost per purchase, improving budget efficiency

🗣️ Significantly higher comment volume and engagement

❤️ Unprompted user praise and emotional reactions in the comments

The Whistling Kettle + JumpFly Paid Social Albany, NY, USA • thewhistlingkettle.com

Since Optimizing with JumpFly:

42%

Lower cost per purchase

Featured Solutions

Meta Ads

Vertical Creative

Community Engagement

Creative Strategy

“Tapping into nostalgia helped us connect emotionally and drive results—it’s proof that creativity converts.”

—Stephanie Shaw, Social Media Director, JumpFly

THE KEY TAKEAWAY

JumpFly’s creative strategy on Meta Ads helped The Whistling Kettle turn a low-budget concept into a high-impact experience. The ad not only dropped cost per purchase by 42%, but also ignited joy and trust—proving that great storytelling can steep results.

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“JumpFly has brought consistent and valuable insight to maximize my company’s Google Ads impact and conversions.”

“JumpFly has the best team and the most competitive rates.”

Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.