Case Studies

JumpFly SEO Increased Revenue in the Down Season Amidst Economic Uncertainty

THE CHALLENGE

Power Planter is a highly seasonal business that manufactures and sells American-made augers to help homeowners and professionals alike dig holes more effectively and efficiently than with a shovel. Business peaks in the Spring and Fall when people are planting in their gardens, but Q1 is the annual low point for traffic and revenue.

THE APPROACH

JumpFly focused on optimizing ecommerce pages to drive more than just traffic, but traffic that converts to stronger sales. We also teamed up with Power Planter’s development agency to develop a new SEO-boosting meganav feature for the site, which resulted in creating many new collection pages that naturally target strong keyword themes with purchase intent. In addition, JumpFly has worked hard to build up auger-relevant content on the blog to demonstrate expertise, seed placement in Google’s AI Overviews, and introduce the Power Planter brand to more searchers.

THE RESULTS

Power Planter’s Q1 2025 SEO performance is a great example of success in the growing zero-click world in which Google is keeping more organic search clicks on its own properties. Even during the seasonal lowpoint, and despite Google’s changing search results pages, organic search still drove 19% more sessions ad 49.2% more revenue than in Q1 of 2024. JumpFly ‘s strong strategic SEO spotlight on transactional content paired with Greg’s relentless focus on implementation and his development agency’s can-do attitude have combined to create the perfect environment for organic search growth.