Case Studies

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HVAC Equipment & Parts Supplier + JumpFly | SEO Case Study

JumpFly SEO Increased Organic Ecommerce Revenue 48% Year-Over-Year

THE CHALLENGE

Our client, an ecommerce HVAC equipment and parts site, typically sees a seasonal uptick in cooling and AC-related parts during the warmer months. Geared toward contractors and commercial/industrial businesses, they wanted to see how we could optimize their cooling and AC pages to improve on year-over-year performance and better reach key clientele.

THE APPROACH

Our keyword research and planning began in the late fall, ahead of their busy season. We identified key transactional search terms that targeted commercial and industrial clientele and recommended quick-win title tag optimizations that better aligned their site naming conventions with clientele in professional settings.

In late winter/early spring, we optimized key collection pages that targeted cooling equipment and parts. As part of our strategy, we interlinked related collection pages together and included strategic links to key brands sold on the site.

THE RESULTS

Our HVAC equipment and parts site saw a large increase in year-over-year (YoY) performance and earnings.

Organic sessions to the site rose 23.8% year-over-year, bringing more qualified, transactional-focused customers. As a result, organic revenue outperformed the previous year by 48%.

HVAC & Equipment Parts Supplier + JumpFly
Based in the USA

Since Optimizing with JumpFly:

23.8%

Increase in Organic Sessions YoY*

48%

Increase in Organic Revenue YoY*

*comparing 2025 data to 2024 data

Featured Solutions
Transactional Solutions:

Competitive Content Analysis

Navigation Strategy

Optimized Category Pages

Strategic Interlinkingbr>

Attribution:

Data-Driven Attribution

"By planning well ahead of the busy season, we were able to ensure that our client's site was ready to go when the traffic ramped up."

—Scott Waldyn, Account Manager, JumpFly

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Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.