Case Studies

JumpFly Helped Achieve Monthly Revenue Records By Utilizing Call Tracking Data

THE CHALLENGE

Phoenix Phase Converters, a top-rated provider of phase converters (units that allow industrial equipment to run on residential power supply) was looking to take their Google Ads account to the next level. The challenge was a large portion of the revenue generated by paid ads was sold over the phone, and we needed a way to import that revenue data into Google Ads.

THE APPROACH

Rather than just assign a static value to any call longer than a particular duration–a standard practice for lead gen clients who have a bulk of their leads come in via phone calls–we wanted to find a way to assign a unique value to each call. With those values, the Google bidding algorithm could weigh them appropriately against the company’s online purchases.

The client agreed to enter into their call tracking platform the value for every call that resulted in a sale. Often a buyer doesn’t purchase on the first call, so the client was coached to enter a value based on the likelihood the caller would purchase as well as taking into account the expected purchase value. For instance, if the client felt the caller was 50% likely to purchase a $1,000 item, that particular call was assigned a $500 value.

THE RESULTS

Values for calls started getting imported into Google Ads during the last week of September 2024 and October 2024 was the best October in company history. In fact, five of the first eight months after the Google Ads conversion change achieved that same revenue designation. And the three months that didn’t hit the all-time mark saw year-over-year revenue increases of 49.5%, 30.9%, and 36.5%.