Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

HVAC Lead Generation Company- PPC Case Study

Driving Growth of Paid Search with Revenue-Driven Results

THE CHALLENGE

Our HVAC service lead generation client wanted to assess the value of the paid search channel in order to make informed investment decisions regarding their channel marketing mix. To support this, we needed to demonstrate the profitability of the conversions we were generating in order to justify increased monthly investment.

THE APPROACH

Historically, our campaigns were optimized to generate form fill and phone call conversions. We collaborated with the client to assign a value to each form and call, which enabled us to shift our bidding strategy from simply driving conversions to focusing on revenue generation within their ROAS target. By demonstrating revenue at a profitable ROAS, we were able to strategically recommend increased investment levels.

Weather fluctuations significantly influence the volume in this account. Using ROAS-based bid strategies provided flexibility to adjust campaign-level ROAS targets in response to weather-driven shifts in demand, enabling the account to either capture increased volume or stimulate demand during slower periods.

THE RESULTS

Maintained client’s 9+ ROAS goal from 2022 – present, while delivering consecutive revenue growth
Experienced a broad uplift across all conversion sources as reach was strategically expanded

More efficient and effective optimization was achieved by optimizing for revenue vs conversion data.

Since Optimizing with JumpFly:

38%

Increase in revenue*

Account-wide
ROAS increase*

36%

Increase in conversions**

Featured Solutions

The main driver of revenue driven success was pivoting the bid strategies to optimize for revenue while achieving the client's ROAS goals. In addition, to support the growth of the paid search channel, a variety of campaign types were launched.

In Q2 of 2022, Performance Max campaigns for HVAC services were rolled out across all three markets. Then in Q3 2024, we expanded our efforts by introducing Search campaigns for their Plumbing services.

In Q4 2024, we further explored new opportunities by testing Demand Gen campaigns across all three markets.

"We appreciate the communication and vision of what our campaigns are doing to produce results. Thank you so much for always being agile and adjusting to meet our crazy/unpredictable weather demands."

—Marketing VP, Anonymous HVAC Lead Generation Client

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“They understand our business, and that translates into better targeting, creative, ad copy, and profit!”

“We’ve seen an incredible increase in our retail sales. From 3-5 orders a day to 3-5 orders every hour.”

“They’ve led us in the right direction and took suggestions from us quite well. Highly recommend JumpFly, especially for companies ready to level up from in-house marketing campaign management.”

“Since working with JumpFly, our ROAS and overall reach have steadily grown. Plus, we have seen a lot more engagement and brand interaction on our social ads, which is great to see.”

“They’ll work to understand your business goals so that they can offer great customer service and reporting.”

“Very responsive and always there to improve the performance of your investment. Great people to work with.”

“The JumpFly team has consistently met and exceeded my high expectations.”

“The communication is top-notch. We highly recommend JumpFly to other companies.”

“JumpFly has brought consistent and valuable insight to maximize my company’s Google Ads impact and conversions.”

“JumpFly has the best team and the most competitive rates.”

Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.