Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

Holidynamics X JumpFly | PPC Case Study

JumpFly Paid Ad Management Increased Online Revenue 101.4% Year-Over-Year

THE CHALLENGE

Holidynamics offers a wide range of seasonal lighting and décor, with a strong presence in both retail and professional installation. The goal was to grow online revenue, reach new customers, and stay ahead of evolving tools and trends in digital advertising.

THE APPROACH

We aligned campaign strategy with Holidynamics’ goals across multiple business areas. Display campaigns promoted their showroom and open house to drive awareness. Traditional Search targeted local customers looking for installation and decorating services. For ecommerce, we shifted from standard Shopping to Performance Max (Shopping only), using a Maximize Conversion Value bidding strategy to improve efficiency and scale.

Because increasing revenue was the priority, we built a strategy around high-performing and high-inventory products. This included identifying key SKUs to feature, and developing a process to regularly review inventory and adjust campaign focus accordingly.

THE RESULTS

The strategy delivered a 101.4% year-over-year increase in online revenue and helped reduce excess inventory. It also brought in new customers and supported broader brand growth. Each season, we continue to test new campaign types and refine the approach to meet evolving goals.

Connect With Our Team
holydynamics logo image

Holidynamics + JumpFly
Omaha, NE, USA •  holidynamics.com

JumpFly PPC Case Study

Since Optimizing with JumpFly:

 

13.71%

Increase in YoY
ROAS*

101.4%

Increase in YoY Online Revenue*

*comparing 2024 data to 2023 data

Audience
Agency Tactics:

  • Search Themes
  • In-Market
  • Custom Search Terms
  • Affinity
Attribution:
  • Target ROAS
  • Data-Driven Attribution
Automation:
  • Maximize Conversion Value
  • Enhanced CPC
  • Smart Shopping

”JumpFly is a trusted partner that ensures our business strategy and online marketing stay in sync.”

—Scott Heese, Owner Holidynamics
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Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.

Tom Linda

Discuss your goals with Linda or Tom; more than 20 years of experience and nice as can be!

877-882-2850
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