Case Studies
These case studies illustrate the tremendous value we bring our clients. Is your story next?
JumpFly x Harvard Business Services PPC Case Study
Driving Conversion Increase with Revenue Maintenance
THE CHALLENGE
Harvard Business Services, who specializes in Delaware LLC and corporation formations, aimed to increase overall conversions while maintaining their overall ROAS target during Q1 of 2025. They also wanted to make sure there was an emphasis on their new formation conversion action.
THE APPROACH
In preparation to achieve this goal, JumpFly made several strategic optimizations throughout the last year. Smart bidding strategies were utilized to drive for more volume while maintaining overall return efficiency. Demand Gen campaigns were also tested to reach both prospecting and remarketing audiences. Performance Max campaigns were introduced across both platforms to support marketing efforts throughout the funnel—from upper-funnel awareness to lower-funnel conversions.
Additionally, JumpFly updated ad copy and video assets while making budget distribution adjustments. Harvard also implemented several website improvements and branding updates to support performance, as well as made adjustments to their offerings for new formations and spent time on competitor offering analysis.
THE RESULTS
- Google and Microsoft campaigns saw an overall 16% increase in conversion volume and a 104% increase in conversion value, while improving ROAS by 55%.
- 13% increase in the new formation conversion action.
Harvard Business Services, Inc. + JumpFly
Lewes, DE, USA • delawareinc.com
Since Optimizing with JumpFly:
104%
Increase in revenue*
55%
Account-wide
ROAS increase*
16%
Increase in conversions*
*comparing 2025 Q1 data to 2024 Q1 data
Featured Solutions
Audience:Automation:
- Remarketing
- Lookalike Audiences
- Custom Intent Audiences
Channels:
- Target ROAS
- Demand Gen
- Performance Max
- Google Ads
- Microsoft Advertising
“Harvard’s willingness to test new ideas has allowed us to see what really works and to continue to grow and improve the account.”
Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.
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