Case Studies
These case studies illustrate the tremendous value we bring our clients. Is your story next?
Burgex + JumpFly | PPC Case Study
JumpFly Paid Search Management Worked With Burgex Leadership Team to Improve Lead Quality
THE CHALLENGE
Burgex and JumpFly aimed to see healthier lead quality from Google Ads campaigns, while maintaining historical lead volume and spend efficiency. The conversion action needed to be restructured, meaning historical comparison would be limited. Simply collecting and optimizing based on spend and conversion costs wasn’t going to be enough to improve the qualitative performance of leads post conversion.
THE APPROACH
The team determined that improving lead quality needed to begin and end with a reimagined keyword list — the bedrock of the Search campaigns — and a simplified conversion action. JumpFly and Burgex’s teams worked together to build this new list tailored to the nuances of their industry. The legacy campaigns were phased out in a time frame that allowed the new campaigns to generate new algorithmic learning, while gradually shifting spend from the legacy campaigns, until they were shut off entirely.
THE RESULTS
After implementing a new keyword list and a bottom-of-funnel conversion action, Burgex’s Google Ad campaigns saw a 1260% increase in conversion rate and a 26% decrease in conversion cost.
Between December 2024 and May 2025, over a period of six months, Google Ads has achieved and raised the highest conversion rate in the history of the account, every month, while improving the quality of leads post-click.
Burgex + JumpFly
Midvale, Utah, USA • burgex.com
Since Optimizing with JumpFly:
1,260%
Increase in paid search conversion rate*
26%
Improvement in cost per qualified lead*
Featured Solutions
Audience:Automation:
- Similar Audiences
- Display Remarketing
- Search Remarketing
- YouTube Remarketing
Attribution:
- Target CPA
- Target ROAS
- Maximize Conversions
- Enhanced CPC
- Dynamic Search Ads
- Dynamic Remarketing
- Performance Max Campaign
- Data-Driven Attribution
“Burgex is a joy to work with and we developed a strong relationship out of the gate, facilitating discussion about a new campaign structure, which significantly elevated their lead quality.”
Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.
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