Case Studies

From Search to Scroll: Achieving 8.5x ROAS Across Channels

THE CHALLENGE

BatteryMart.com, a top online retailer for vehicle, tool, and specialty batteries, had built a loyal customer base, but growth was limited by reliance on high-intent search traffic. The challenge was to reach new audiences, increase visibility, and drive incremental revenue without sacrificing efficiency.

THE APPROACH

We restructured Paid Search on Google and Microsoft Ads around SKU-level targeting, combining Shopping and Search ads to capture branded and non-branded queries. To scale reach, we expanded Performance Max across Google’s network, focusing on top-performing categories and leveraging real-time intent signals. BatteryMart supported the effort with in-house video content, including unboxing clips, product demos, and brand stories that added a personal, trustworthy touch across the funnel.

Once Paid Search delivered consistent ROAS, we launched Meta campaigns to drive demand and engage new users. Custom and lookalike audiences were built from Meta pixel data, while dynamic product ads showcased relevant SKUs to high-potential prospects. A mix of static and video creative emphasized benefits, humor, and everyday scenarios – helping spark interest and conversions. Campaigns were carefully coordinated to avoid overlap and ensure Meta complemented Paid Search.

THE RESULTS

BatteryMart.com saw measurable growth by pairing demand capture with generation. The strategy brought in new customers, boosted branded search traffic, and increased conversions. Most importantly, ROAS remained strong – proving it’s possible to scale efficiently.

Compared to the rest of the year, Q4 saw the average number of monthly purchases increase by over 300%, supported by strategic budget allocation and campaign optimization. ROAS during Q4 was also more than 2x higher than the annual average, illustrating how seasonally weighted spend toward lower-funnel objectives directly fueled results.