Case Studies

Smart Shifts: Leveraging Awareness and Conversions for Year-Round Impact on Meta

THE CHALLENGE

The client wanted to improve year-round performance on Meta by reaching new customers while continuing to drive purchases. They needed a strategy that could flex with seasonal demand – maximizing conversions in high-traffic periods while maintaining visibility during slower months.

THE APPROACH

JumpFly implemented a full-funnel Meta strategy that allocated budget dynamically between awareness and conversion objectives. During peak sales months (like Q4), spend was heavily directed toward conversion campaigns to drive immediate results. In lower-demand periods, budget was shifted toward awareness to maintain visibility and nurture future buyers. This flexible approach ensured the account remained efficient and adaptable throughout the year.

THE RESULTS

From June 2024 to May 2025, the brand’s full-funnel Meta strategy delivered measurable success. During Q4 2024, when spend was shifted more heavily into conversion campaigns, the account saw a dramatic performance surge. Over just three months, campaigns drove 4,298 purchases – accounting for 57% of all purchases generated during the year.

Compared to the rest of the year, Q4 saw the average number of monthly purchases increase by over 300%, supported by strategic budget allocation and campaign optimization. ROAS during Q4 was also more than 2x higher than the annual average, illustrating how seasonally weighted spend toward lower-funnel objectives directly fueled results.