Case Studies

JumpFly Amazon Management Turned 9x RoAS into 17x and Boosted CTR by 173%

THE CHALLENGE

Our client, a leader in premium coffee equipment, was struggling to make Amazon Ads profitable. From 2021 through July 2023, the numbers told a troubling story. Return on Ad Spend (ROAS) fell as low as 0.5, averaging just 3.9 in 2021 and 9.7 in early 2023. Advertising Cost of Sales (ACOS) topped 40%, slashing profitability, while click-through rate (CTR) stalled at 0.19%, signaling weak engagement. Despite steady spend, revenue from January through July 2023 reached only $36,000. Instead of fueling growth, Amazon Ads were holding the brand back. This company needed a full-funnel turnaround to stop losses and scale sustainably.

THE APPROACH

When JumpFly took over in August 2023, the team launched a full overhaul. Campaigns were restructured by product and intent to sharpen targeting. Bid and budget strategies were optimized to cut waste, while Sponsored Brands and Display unlocked new opportunities. Data-driven insights refined targeting, while continuous testing and scaling of top-performing assets kept the account agile and growth-focused.

THE RESULTS

The impact was dramatic. Comparing performance before JumpFly’s involvement in 2023 with results from August 2023 through June 2024, ROAS jumped 120% and CTR rose 173%. Shipped cost of goods sold (COGS) increased 52% year-over-year in June, while ad revenue grew 30% in the first six months of 2024 compared to all of 2023. Meanwhile, ACOS fell 44%, restoring profitability and efficiency.

JumpFly didn’t just improve performance—we rebuilt their Amazon channel into a scalable, high-ROI growth engine.