Case Studies

JumpFly Paid Ad Management Increased Online Revenue

THE CHALLENGE

Wedding Linens Direct is a top online retailer for wedding event linen products. The challenge was to reach new audiences and increase visibility through Paid Social while scaling overall volume through a combination of Paid Search + Paid Social.

THE APPROACH

We enhanced Paid Search on our Google Ads campaigns around targeting refinements, combining Performance Max and Search ads to capture the full spectrum of traffic across branded and non-branded search queries. In order to scale our reach, we covered Google’s full network through Performance Max, focusing on top-performing categories and expanded audience targeting. In order to support growth in the customer base, we implemented a Performance Max campaign dedicated exclusively to new customer acquisition and layered in Demand Gen Remarketing to stay out in front of potential customers following their website visits.

Once Paid Search delivered consistent ROAS, we launched Meta campaigns to drive demand and engage new users to gain more visibility and maintain a competitive advantage. Custom and lookalike audiences were built from Meta pixel data, while dynamic product ads showcased relevant SKUs to high-potential prospects. Rotating in new video and static image creatives managed by JumpFly’s creative services team fueled testing and diversity to allow the brand to stand out in the auction.

THE RESULTS

Wedding Linens Direct achieved measurable growth by pairing strong demand capture with heightened demand generation. The strategy brought in new customers, elevated search traffic, and increased conversion volume with ROAS efficiency improving at the same time.