Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

American Chairs + JumpFly | PPC Case Study

JumpFly Paid Search Ads Management contributed to an 81% increase in YoY website revenue growth while continuing to improve ROAS efficiency.

THE CHALLENGE

American Chairs, an online retailer/wholesaler for classic American furniture, including diner booths, chairs, tables, and dinette sets, built a consistent sales base, but scaling for additional growth was somewhat limited. The challenge was to expand reach and visibility with a fundamental goal of driving incremental revenue growth while maintaining ROAS (return-on-ad spend) efficiency.

THE APPROACH

We began with a collaborative discussion around the types of products that carried the greatest value and those that were only of marginal value when considering both online and offline sales. We then restructured our primary Performance Max campaign around those products identified as higher value categories overall, along with supplemental coverage through new campaigns like Demand Gen to help provide additional visibility.

Once the enhanced Performance Max campaign began delivering consistent ROAS, we were then able to successfully scale, including budget reallocation from the legacy campaigns. This was coupled with an ongoing holistic review of individual product relative values to continue refining our product coverage and budget distribution over time.

THE RESULTS

American Chairs enjoyed measurable growth through leveraging an understanding of individual product relative value, with consideration to both online and offline sales. The strategy brought both increased conversion volume and revenue. Most importantly, ROAS remained strong – demonstrating it’s possible to scale with efficiency

American Chairs + JumpFly
Chicago, IL, USA AmericanChairs.com

Since Optimizing with JumpFly:

34%

Increase in Conversions*

17%

Reduction in Cost-per-Sale*

44%

Increase in ROAS*

*comparing Oct 2024-Sept 2025 data against the previous year

Featured Solutions
Campaigns/Audiences:

Customer Match

Display Remarketing

Search Remarketing

Performance Max Restructuring & Expansion

Attribution:

Data-Driven Attribution

Automation:

Smart Bidding Target ROAS

Dynamic Search Ads

Dynamic Remarketing

Performance Max

AI Max for Search

“Investing the time with our clients to fully understand the relative value of their sales across product offerings, both online and offline, allows for increased efficiencies in budget utilization.”

—Cary Goldstein, Senior Account Director, JumpFly

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More outstanding results

“They understand our business, and that translates into better targeting, creative, ad copy, and profit!”

“We’ve seen an incredible increase in our retail sales. From 3-5 orders a day to 3-5 orders every hour.”

“They’ve led us in the right direction and took suggestions from us quite well. Highly recommend JumpFly, especially for companies ready to level up from in-house marketing campaign management.”

“Since working with JumpFly, our ROAS and overall reach have steadily grown. Plus, we have seen a lot more engagement and brand interaction on our social ads, which is great to see.”

“They’ll work to understand your business goals so that they can offer great customer service and reporting.”

“Very responsive and always there to improve the performance of your investment. Great people to work with.”

“The JumpFly team has consistently met and exceeded my high expectations.”

“The communication is top-notch. We highly recommend JumpFly to other companies.”

“JumpFly has brought consistent and valuable insight to maximize my company’s Google Ads impact and conversions.”

“JumpFly has the best team and the most competitive rates.”

Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.