Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

E-Commerce Retailer +
JumpFly | PPC Case Study

Google Ads Rebuild Leads to More Conversions at an Even Higher ROAS

THE CHALLENGE

Prior to coming to JumpFly, this e-commerce retailer was over-reliant on broad Shopping volume with lower returns. Brand coverage was prioritized, while non-brand coverage was thin. Revenue growth stalled, and the client tasked JumpFly with one main job: improve conversion volume without sacrificing ROAS (return on ad spend) efficiency.

THE APPROACH

We rebuilt the structure into three clear intent tiers—brand defense, non-brand with Dynamic Search coverage, and highly segmented Shopping for best-sellers and priority categories. A strict negative-keyword framework and routine search query reviews reduced waste without sacrificing reach.

We emphasized a more focused approach on daily optimization and layered high-intent audiences (remarketing/in-market). We also allocated budget toward high-ROAS segments. Bid strategies and seasonality controls were tuned so scaling favored what proved efficient.

THE RESULTS

In the first nine months with JumpFly, clicks fell 17% as traffic quality improved, driving a 54% jump in conversions (2,258 → 3,474). Revenue rose 56%, with ROAS climbing from 18.06 to 23.22 (1.29×).

Search revenue more than doubled (+103%) with a 14% ROAS lift, while Shopping grew 27% with ROAS up 19%, led by brand search and DSA category coverage.

Since Optimizing with JumpFly:

108%

Increase in Search Revenue*

54%

Increase in Conversion Volume*

1.3x

Increase in ROAS*

23.2x

ROAS in August 2025

*Comparing 2024-2025 data to 2023-2024 data

Featured Solutions

Improved maintenance: query-based optimizations

Dynamic Search Ads for category/long-tail coverage

Segmented Shopping (bestsellers, categories, brands)

Audience layering (remarketing, in-market) on Search & Shopping

Target ROAS bidding to leverage machine learning and automation (Smart Bidding)

“By shifting spend toward proven demand and introducing non-brand dynamic search with more segmented Shopping campaigns, managed through daily checks and optimizations, we were able to grow the account significantly while improving profitability."

—Pat Knudsen, Account Manager, JumpFly

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More outstanding results

“They understand our business, and that translates into better targeting, creative, ad copy, and profit!”

“We’ve seen an incredible increase in our retail sales. From 3-5 orders a day to 3-5 orders every hour.”

“They’ve led us in the right direction and took suggestions from us quite well. Highly recommend JumpFly, especially for companies ready to level up from in-house marketing campaign management.”

“Since working with JumpFly, our ROAS and overall reach have steadily grown. Plus, we have seen a lot more engagement and brand interaction on our social ads, which is great to see.”

“They’ll work to understand your business goals so that they can offer great customer service and reporting.”

“Very responsive and always there to improve the performance of your investment. Great people to work with.”

“The JumpFly team has consistently met and exceeded my high expectations.”

“The communication is top-notch. We highly recommend JumpFly to other companies.”

“JumpFly has brought consistent and valuable insight to maximize my company’s Google Ads impact and conversions.”

“JumpFly has the best team and the most competitive rates.”

Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.