Case Studies

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Boutique Stamps & Gifts + JumpFly | Social Case Study

Social Ad Management Crafts Unique Solution to Highlight the Coveted Video Ad Format

THE CHALLENGE

Boutique Stamps & Gifts is a family-owned business that specializes in highly personalized rubber stamps. Video ads on Meta were historically not performing well compared to other formats on the platform, such as static images and carousels.

THE APPROACH

As more users discover brands through video ads on Meta, we came up with a plan to prioritize the format on Boutique’s account. Since the other formats historically outperform them, the video ads get edged out by other formats when launched in the same campaign together.

Ideally, we want the different formats in campaigns to allow Meta’s algorithm to use its machine learning to serve the ads to the audience most likely to convert.

We developed a separate campaign targeting a different audience to avoid overlap and launched vertical videos to manual placements.

THE RESULTS

Since launching the campaign, Boutique Stamps & Gifts has seen a significant month-over-month (MoM) lift in ROAS, both for the campaign and the overall ad account.

Boutique Stamps & Gifts + JumpFly
Mt. Vernon, IL, USA boutiquestamps.com

Since Optimizing with JumpFly:

9.85%

Increase in Account-Wide Post Engagement*

12.5%

Increase in Account-Wide Clicks*

10.7%

Increase in Campaign ROAS*

9.8%

Increase in Account-Wide ROAS*

*comparing May 2025 data to June 2025 data

Featured Solutions
Audience:

Detailed Interest Audiences

Lookalike Audiences

Audience Exclusions to Prevent Overlap
Format and Placements:

Vertical Videos in Reels and Stories

Dedicated Video-Only Campaigns

Creative Built for High-Engagement Placements
Meta Technologies:

Advantage+ Creatives

Advantage+ Budget

Audience Expansion

Standard Attribution

Campaign Budget Optimization

Manual Placement Testing

“We look for unique solutions to challenges even if it means going against the norm or historical best practices.”

—Chanthana Tsai, Account Manager, JumpFly

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for even more client success.

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More outstanding results

“They understand our business, and that translates into better targeting, creative, ad copy, and profit!”

“We’ve seen an incredible increase in our retail sales. From 3-5 orders a day to 3-5 orders every hour.”

“They’ve led us in the right direction and took suggestions from us quite well. Highly recommend JumpFly, especially for companies ready to level up from in-house marketing campaign management.”

“Since working with JumpFly, our ROAS and overall reach have steadily grown. Plus, we have seen a lot more engagement and brand interaction on our social ads, which is great to see.”

“They’ll work to understand your business goals so that they can offer great customer service and reporting.”

“Very responsive and always there to improve the performance of your investment. Great people to work with.”

“The JumpFly team has consistently met and exceeded my high expectations.”

“The communication is top-notch. We highly recommend JumpFly to other companies.”

“JumpFly has brought consistent and valuable insight to maximize my company’s Google Ads impact and conversions.”

“JumpFly has the best team and the most competitive rates.”

Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.