Did you know you can set up scheduling for Sitelinks in your Google AdWords campaigns?
Let’s say if a customer orders by 2 PM during a business work day, you are able to ship their order the same day. You can set up an AdWords Sitelink that announces that fact — Your Order Ships Today — and use the Sitelink Scheduling feature to only have that particular Sitelink running from Midnight to 2 PM during the work week.
When you edit an AdWords Sitelink, you are presented with an option to create a custom schedule for that Sitelink. In this area, you can choose particular days or stretch of days, and also choose times of day when this particular Sitelink will show up to the searcher. You can choose All Days, Monday to Friday, or even set up a schedule for individual days of the week.
You could also design a custom landing page on your website that reaffirms this to a searcher who clicks on that AdWords Sitelink. Perhaps even include a timer countdown on this customized landing page with a strong call to action to create a sense of urgency and get the user to complete their transaction. This can be a good way to take advantage of your company’s efficiency and give a potential customer a strong feeling of satisfaction from their purchase.
You can also set a Start Date and an End date for your Google AdWords Sitelinks if you want to run a promotional special only for a certain time frame. Again, you could create a custom landing page on your site to use in conjunction with this special promotional Sitelink to reinforce the special offer’s message.