In the past few weeks, quite a few JumpFly clients who advertise on Google AdWords have been reaching out to ask about the seller star ratings that are now showing up in sponsored link ads shown on Google. So, we did a little digging to answer the question:
How can I show my Google AdWords ads with Seller Ratings Extensions?
Here is what we found out: Only certain ads are eligible to appear with the new Seller Ratings Extensions and none of the current account settings need to be changed in order to be eligible. Once a Google AdWords advertiser meets the criteria listed below, the distribution of their ads with the Seller Ratings Extensions is automatic. This means that the ads are automatically opted in to showing seller ratings with the ads on Google Product Search.
Here are the criteria:
* Advertiser’s campaign must be opted in to Google search.
* Advertiser’s campaign must be targeted to the United States ONLY.
* Advertiser’s business must have at least 30 unique reviews and a rating of four stars or higher on Google Product Search.
* Advertisers do NOT have to have a Google Merchant Center account to be eligible to have their ads shown with the Seller Ratings Extensions.
* Advertisers will only be charged if the headline of the ad is clicked on. Clicks on the review link are free.
While this is a wonderful extension to Google’s ever growing list of product extensions designed to help merchants provide their potential customers with highly targeted and relevant information when searching, some merchants may not be too keen on the idea. To opt out of this extension, the merchant will need to complete a form requesting that Google disable the Seller Rating Extensions in their ads. Google does not recommend this as the Seller Rating Extensions “is likely to increase the amount of qualified traffic” to their website from their ads.
Personally, I think this is a marvelous addition to Google arsenal of Ad Extensions. With the internet FULL of sites like Yelp, Ripoff Report, Consumer Reports, Trip Advisor, Epinions, etc. it’s blatantly obvious that reviews and ratings matter to the average consumer. This is Google’s way of inching one step closer to the ideal, perfectly targeted and extremely relevant PPC ad. If you think that your business could benefit from a professional PPC Management Company, please feel free to contact Jumpfly. PPC is all we do.