FOR IMMEDIATE RELEASE
April 27, 2016 – JumpFly was invited to participate in Microsoft’s first Partner Summit. Veteran JumpFly PPC Specialists Jack O’Donnell and Nikki Kuhlman traveled to Redmond, Washington for a valuable and educational experience that further demonstrates JumpFly’s leadership role in the PPC industry. Attending events like these, and gaining as much knowledge as possible about the interface and tools available, helps JumpFly clients learn about, and take advantage of, the latest and greatest tools and features available.
Microsoft’s Invitation said:
SAVE THE DATE
April 27 & 28, 2016
Microsoft Campus, Redmond, WA
Jack and Nikki-
In celebration of our partnership, we’d like to invite you to our first ever Annual Bing Partner Summit. The focus of the summit is to create a model that helps us and our partners to achieve more together, every day.
Agenda (Apr 27th, 2016), 5pm to 9pm
- Dinner & entertainment from a surprise live band!
Agenda (Apr 28th, 2016), 8am to 6pm
- Hear from our Senior Executives — future of search and Bing Network
- Industry insights and thought leadership
- Introduction to the new expanded partner program including benefits and rewards
- Forums to talk with the product, marketing & sales teams
We will be sending out formal invitations in the first week of April which will include registration instructions and lodging information. Invitations are non-transferable. Hotel accommodations, as well as the transportation to and from the summit, will be provided by Microsoft. Airfare and transportation to the hotel from the airport will also be provided.”
After returning, Kuhlman said, “Going to the Bing Partner Summit was very important to raising the profile of our agency. Coming right on the heels of the Bing All Hands meeting made our name even more visible. Being there allowed Jack and I to meet with the head engineer for Shopping to talk about core functionality. “
Microsoft kicked off the event with a cocktail party, including a live, private concert from Three Doors Down. The following day was full of meetings where participants were separated into “tracks” based on company type: Agency Partner, SMB Partners, Publisher and Supply Partner or Technology Partner.
JumpFly was in the Agency Partners Track. The first thing discussed was Bing’s Syndicated Partners and how they are improving. Next, Microsoft’s Stephanie Worley spoke further about Bing and doing more co-partner. Additional speakers included Thomas Borland, Director, Search Insights, who talked about the consumer decision journey. John Gagnon, Director of Sales, shared some valuable ideas and Paul Apadaco talked about some features that are coming, including Standard User Role, MCC, Labels and Dynamic Search. The event concluded with a feedback session where participants talked and the Bing team listened.
JumpFly Managing Partner, Brad Garlin, is encouraged by JumpFly’s growing relationship with Microsoft. “Microsoft is clearly making Bing a top priority and their efforts have been rewarded with increased market share. We are thrilled at the opportunity to participate in events like these. Ultimately, learning information, like what was shared at this Summit, directly translates into better results for our clients, so we are always pursuing opportunities to increase our knowledge. We’d like to thank Microsoft for including us in this event and look forward to participating in similar future opportunities.”
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Premier Google Partner and exclusive Bing Elite Partner. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs, Clutch and Great Agencies, and has an A+ rating from the BBB.