Have you ever thought of something you wanted, searched for it online, and purchased it, all in the same ten minutes? Haven’t we all? With technology growing and simplifying everything for us, we have gotten used to having anything we want at our fingertips, in a matter of seconds. This “I want it, and I want it now” mindset is called “instant gratification,” meaning the quick attainability of happiness or of contentedness, and can be a very powerful tool when advertising online.
According to a study done by BigCommerce in 2017, 96% of Americans shop online, and E-commerce is growing 23% every year. With numbers like that, businesses would be missing out on a very large market by not advertising their products online.
In order to advertise in a culture of instant gratifiers, it’s important to make the shopping for your product as easy and straight-forward as possible. Consumers want to be able to access a page quickly, find what they’re looking for, and move on to the next thing. Websites like Amazon have been great for fulfilling the needs of consumers, because they have an abundance of products listed from all brands you could think of, they have reviews for consumers to see what others have thought of those products, and they offer same-day and two-day delivery options for the very impatient shopper in all of us. The proof is in the pudding: Amazon net sales for the fourth quarter are projected to reach $56.0-$60.5 billion U.S. dollars, per CNBC.com; that’s a huge jump from fourth quarter sales of $43.74 billion in 2016, and $35.75 billion in 2015 recorded by Statista.com. Revenue is only growing for online sales, and it’s essential to get on the bandwagon early.
So, when running your ad campaigns and creating your websites, it’s crucial to remember that instant gratification is not only preferred by online shoppers, but expected. Have specific keywords that lead to your products, ensuring that consumers are looking for what you’re selling. Make the buying process as simple as possible with product info, reviews, and clear steps to purchase. And provide quick delivery options so that customers can feel satisfied knowing their purchase is on the way. Shopping made simple – no delay.