October 10, 2016 – Google’s Sofia Altuna, Neni Pogarcic and Tim Reis traveled to the Chicago suburbs to provide Shopping Lab Training for JumpFly’s team. This meeting stressed the importance of optimizing Shopping campaigns to remain competitive throughout the holidays as well as the importance of optimizing Shopping campaigns for mobile devices.
Google’s presentation covered holiday trends and offered tips and tools to prepare JumpFly for the holiday season. The 2016 Holiday season brought in record online traffic, up 60% for online retail year-over-year. Tactics such as feed enhancement, strategic bidding, campaign priority settings and RLSA coverage were all discussed at length to prepare the JumpFly team for the upcoming increase in online retail traffic.
The reality of retail is changing as consumers continue to choose online shopping over traveling to the physical store location. Mobile searches are contributing to this trend as smartphones captured a dominant share of web traffic as well as a large portion of all e-commerce transactions on key shopping days in the previous holiday season. Advertisers need to be aware of these trends in order to maximize AdWords Shopping results for mobile devices during this peak retail season.
The influence of mobile searches on AdWords Shopping results cannot be ignored. According to Google, 51% of smartphone users have discovered a new brand or product when conducting a search on their smartphone. 61% of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information for their location and 58% of smartphone users are more likely to buy from companies whose mobile sites or apps allow them to make purchases quickly. Google highlighted Dynamic Remarketing, Local Inventory Ads and Customer Match as the best ways to capitalize on these mobile opportunities.
As online shopping continues to increase year-over-year, advertisers must stay on top of new opportunities to appeal to online shoppers on all devices. The meeting with Google outlined many new tactics to remain ahead of the competition throughout the holiday season and year-round.
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Bing Ads Accredited Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs and Clutch, and has an A+ rating from the BBB.