Google Visits JumpFly This Summer
August 23, 2010 – After two previous winter visits, JumpFly’s Google representatives opted to visit JumpFly this summer instead, avoiding Chicago’s arctic winter. JumpFly’s previous Google visitors traveled from California, but this year’s trip came from a team located in Boston. Both Whitney LaCour and Sam Feldman took the trip, providing JumpFly staff members valuable insight and knowledge to help JumpFly clients achieve the best possible results.
During Google’s visit, many topics, including advanced AdWords management strategies were discussed. Both Whitney and Sam discussed in great detail some exciting new features and tools that are currently in beta, but would be available to the masses soon. The valuable new broad match modifier feature and its value were discussed and reviewed. Display advertising advances were discussed at length, including new opportunities from Remarketing and Interest Category Marketing. JumpFly’s Google Team additionally reviewed recent trends, new ideas that work, and examples of these ideas successfully implemented.
JumpFly Vice President Jack O’Donnell said, “We are incredibly proud to have such a positive relationship with Google. Their ongoing initiative to help us be more efficient and successful translates into better results for our clients. We look forward to many more return visits from our valued team at Google.”
Google continues to create new opportunities for their advertisers and JumpFly helps ensure that these advertisers achieve the best return-on-investment possible. There was a time that PPC advertising was as simple as bidding the highest amount to achieve the best placement; those days are now long gone. The PPC marketplace has grown substantially more complex and Google continues to work with JumpFly to determine the best ways to assist their clients.
JumpFly professionally develops, implements and manages Google AdWords, Yahoo! Search Marketing and Microsoft adCenter pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner, Yahoo! Search Marketing Ambassador and Microsoft adExcellence Member.
Brad Garlin, Managing Partner
877-239-9610 Ext. 11