trainboxNovember 18, 2014 – Two of JumpFly’s trusted Google AdWords representatives flew in from California to meet with Jumpfly’s team and provide valuable Google Analytics and YouTube advertising training. Google continues to help educate JumpFly’s team about best practices and proven strategies for success. As new tools, features and products continue to be released and constantly evolve, keeping on top of the latest strategies for success is more important than ever. Google continues to provide a very high level of ongoing advanced training to help JumpFly account executives maximize the results of their clients’ AdWords accounts. Since successful advertisers are more likely to continue advertising, Google spends time helping JumpFly’s team, who can then help improve results for the masses.

Google Analytics and attribution features were discussed and analyzed at length. Real life examples were used to demonstrate the capabilities and potential value provided by Analytics. Segmentation, which enables organization by clusters of data, was one of many valuable tools discussed. This feature can identify very specific audiences, for example tablet users, users who spent 5+ minutes at a website, users who clicked on “chat now” and much more. With segmentation properly implemented, advertisers can now remarket to custom audiences like these, that are not available in the standard AdWords interface. Google also reviewed additional Analytics features and how they could be used to help improve success, including event tracking, goals & revenue tracking through dynamic variables, and last click vs. first click conversion analysis.

Google discussed YouTube advertising and best practices to optimize results. The various targeting and placement options, pricing model, and platform features were discussed in great detail to fully understand the interface and what it has to offer. Additionally, the InStream and InDisplay ad formats were reviewed in detail in order to understand the best options and opportunities available with each ad type. Video advertising continues to gain momentum and Google’s assistance ensures that JumpFly remains on the cutting edge of what is available and best practices to maximize results.

While at JumpFly, Google also discussed many additional topics, including the rapidly expanding mobile market, dynamic remarketing, RLSA for shopping campaigns & callout extensions. Mobile continues to be a major topic of discussion as market share continues to shift to mobile, away from the desktop, at a staggering pace; at this time, research indicates that 1 in 4 consumers will use a phone to make purchases. The mobile market cannot be ignored, and if it is, that is likely a mistake.

Google’s efforts to assist JumpFly continue to benefit Google AdWords advertisers that are working with JumpFly. The increasingly complicated AdWords interface continues to expand and change, often leaving advertisers scrambling for solutions to problems that arise. Google’s assistance in addition to JumpFly’s laser focus on PPC advertising enables a level of service and sophistication unmatched in the industry. “Our meeting with Google provided substantial value to our team and our clients. The PPC advertising landscape is rapidly evolving and we are incredibly grateful to have Google by our side to help our team best understand all available features and best practices to maximize results.”

About JumpFly:
JumpFly professionally develops, implements and manages Google AdWords and Bing Ads pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Bing Ads Accredited Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs and has an A+ rating from the BBB.