FOR IMMEDIATE RELEASE
March 2, 2014 – Google published a new PPC case study recognizing JumpFly for their success in helping online retailer LiBoutique achieve improved results with Shopping campaigns. This is the second JumpFly specific case study Google created to help feature the value that working with JumpFly brings to advertisers.
Working with JumpFly, LiBoutique started using Product Listing Ads (PLAs) in February 2012. “We wanted to gain more exposure and traffic, and PLAs offered the dynamics of being both very targeted and rich in content,” says Sarah Karity, LiBoutique chief marketing officer (CMO). “It was really a no-brainer. We started using it and haven’t looked back.” With JumpFly’s guidance, the company then made the valuable transition to Shopping campaigns in November 2013.
“I immediately thought of LiBoutique when Shopping campaigns came out,” says Nikki Kuhlman, a JumpFly account executive. “Setup was incredibly easy and fast. With new Shopping campaigns, we were able to easily subdivide the product groups by brand and give different bids to them. It was simple to set up a campaign exactly how we wanted it.” The new Shopping campaign proved so successful that within a week the company paused the original PLA campaign. The cost-per-acquisition (CPA) was much lower with the Shopping campaign. The conversion rate jumped 37 percent, while the cost-per-click remained steady. More important, the return on investment (ROI) almost tripled and continues to improve.
This case study was featured in Google’s “Think with Google” Newsletter and is included in Google’s Case Study Collection as one of three featured Shopping Case Studies. “We are pleased that Google continues to recognize and share JumpFly’s success stories. This case study highlights just one example of the type of success that we witness our clients achieve with regularity,” says JumpFly Founding Partner, Brad Garlin.
JumpFly professionally develops, implements and manages Google AdWords and Bing Ads pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Bing Ads Accredited Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs and has an A+ rating from the BBB.