Free Branding and New Sales Opportunities in PPC Advertising
Wouldn’t it be great if you could put your company name or logo in front of thousands, tens of thousands, even hundreds of thousands of people and not have to pay much for it, if anything at all? Wouldn’t it be great if you could splash your company name or company logo across dozens, hundreds, even thousands of different websites? Wouldn’t it be great if you could build brand/business awareness and announce your existence to a broad spectrum of people who might very well be interesting in learning more about your company?
I’m hoping you are answering yes.
Wouldn’t it also be great if you could put the power of Google to work for you doing just this?
Still saying yes?
Okay, then it’s time for you to implement Image Ads in your Google AdWords campaigns. Using Image Ads on Google’s vast content network, you can literally put your company’s name, your company’s logo, visual images of the products you are selling in front of hundreds of thousands of eyeballs. And the beauty of running a CPC Image Ad campaign on Google AdWords is that all these hundreds of thousands of impressions won’t cost you a dime unless someone actually clicks on your ad. Here at JumpFly, we have seen many clients experience impressive results with Google Image Ads.
Another plus is that your low click-thru rate on Google’s content network won’t negatively impact your regular search traffic quality scores, so if you do get hundreds of thousands of impressions and very few clicks it won’t work against you.
Of course, you certainly want to get some clicks and sales out of these Image Ads, too. The good news is that conversion tracking does work with Image Ads, so you can track profitability as well as use this is a powerful branding mechanism.