The Google AdWords Traffic Estimator has been around for awhile, but no one I talk to seems to know about it. I use the Google Traffic Estimator all the time and I want to share it with you so you can see its value too. It is especially valuable for local businesses running Google AdWords campaigns in smaller geographic regions.
We all know about Google’s Keyword Tool which provides traffic information for your terms but a limitation on the Keyword Tool data is that it is either global or country based (the column labeled “local” now, means U.S. or whatever country was selected at the top of the page).
This traffic data is good if you are running a national campaign – but not as useful for geographically targeted campaigns. It can be used to determine relative traffic between keywords (i.e., what gets more traffic? Car dealer or Auto dealer?), but it falls short if you are trying to figure out what to expect when you when you are running campaigns in just Dallas or Los Angeles.
So, what I use for local traffic data is the Google Traffic Estimator. You enter your keywords (however many you want) and a specific region – anywhere from a country, to a state, to a city or even a zip code with a radius. If you like, you may also enter your desired daily budget and your CPC.
The results? The traffic you can expect in one day for each keyword in the region you selected! Now, keep in mind, there are the same limitations to this data as there are with the Google Keyword Tool – I find the traffic data to be more accurate than the estimated CPC. But it’s a good starting point.
The Google AdWords Traffic Estimator provides extremely powerful data for your Google AdWords campaign efforts. You should use this data to decide where to spend the majority of your time. Any reputable PPC management firm would always suggest the majority of your time should be spent on keywords that can drive the most targeted traffic to your site. Don’t waste your valuable time on terms that don’t deliver direct benefit (because they just aren’t searched on very often). That doesn’t mean don’t have them in your account, just don’t spend the majority of your time on them. Focus your attention on the top terms. Yes, you would have seen this data yourself once your campaign was running for awhile, but this gives you the boost to focus on the right terms from the very beginning.