With the new AdWords Experience, advertisers can now take advantage of another new ad extension. Promotion Extensions give advertisers the ability to call out a special deal, whether it’s dollars off a purchase or a percentage savings. Promotion Extensions make your offer stand out so potential customers can spot great deals and generate new sales for your business. These new extensions also offer some customization opportunities such as device preference and flexible scheduling. Scheduling options include not only start and end dates, but time of day and day of week scheduling as well. There are also options to add promotion details such as minimum order amount or promo code. Like other ad extensions, Promotion Extensions can be added at the account, campaign, or ad group level.
In addition, you can choose from a list of occasions, such as Back to School or Christmas that will incorporate more detail into your extension.
To create a Promotion Extension in the new AdWords interface, go to the ‘Ads & extensions’ page menu and click Extensions along the top. Click “+” and then “Promotion Extension” to create a new one and fill in the appropriate fields.
Additional benefits of Promotion Extensions include the ability to easily update the extensions, as well as the ability to edit extensions without resetting the performance statistics and losing valuable data.
Promotion Extensions are free to add, and as with Sitelinks and Call Extensions, the advertiser is only charged for a click when someone viewing their ad clicks on the Promotion Extension.
Promotion Extensions offer one more way to make your ad stand out, increase visibility, and increase the probability of drawing new customers to your business.