FOR IMMEDIATE RELEASE
Microsoft Team Members Spend a Day at JumpFly
May 18, 2016 – Five Google AdWords Representatives traveled to JumpFly to provide Mobile Lab (mLab) training for JumpFly’s team. This meeting better prepared JumpFly to help its clients fully embrace and maximize results from the growing mobile transition and its ever-growing audience.
Google’s presentation covered mobile readiness, valuable tools & resources, cross-device conversion tracking, using the analytics dashboard, smart goals, website call metrics and more. The core focus of the presentation was that the biggest opportunities often occur in the smallest moments, and advertisers need to be there to capture clients at these micro-moments.
Mobile search traffic continues to explode on both mobile phones and tablets as desktop traffic remains flat. Advertisers need to be aware of this reality and examine the best opportunities to embrace it. Understanding consumer behavior is valuable when determining how to best capture their attention. For example, there was a discussion about how mobile users are 20% more likely to make an impulse purchase, and 3.5 times more likely to look at reviews while deciding to make a purchase. As the devices that people use to access information changes, advertisers must also adjust to consumers’ ever-changing behaviors and demands.
A lot of time was spent discussing conversion tracking and ways that it is changing. In particular, moving away from the routine practice of tracking the last click as a conversion was a hot topic. New attribution models are available and they are likely to give previously ignored mobile traffic some deserved credit for their role in what eventually results in a conversion. All advertisers are unique and need to consider the new conversion tracking options, and what makes the most sense for them based on their specific goals.
The mobile moment, where more searches were performed on mobile devices than desktops, is behind us, and there is no turning back. Mobile search traffic continues to increase and many advertisers are failing to evolve with this rapid transition. Mobile-friendly websites are critical and user-friendliness is a must. Founding Partner, Brad Garlin, said, “We are so fortunate to have additional support and resources from Google to help our team remain on the cutting edge in our industry. Addressing the mobile transition is of critical importance for many advertisers and we are strongly encouraging all of our clients to review their mobile website and strategy.”
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Bing Ads Accredited Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs and Clutch, and has an A+ rating from the BBB.