JumpFly Wins PPC CompetitionMay 28, 2009 – The Better Business Bureau (BBB) recently introduced a new ratings system that provides all companies in their database a letter grade (A+ to F), replacing the previous “satisfactory” or “unsatisfactory” rating system. Upon the launch of this new grading system, JumpFly was awarded an A rating from the BBB. Per their BBB Reliability Report, JumpFly has been an active member of the BBB since 2005 and has not had a single complaint filed against them.

Begun in 1926, the BBB provides reports on more than four million businesses across the United States and Canada. “More than 102,000 businesses from the Chicago area are in the BBB database with Reliability Reports,” explained Steve J. Bernas, president and CEO of the Better Business Bureau of Chicago and Northern Illinois. “Of those, more than 7,000 are Accredited Businesses belonging to and supporting the BBB.”

The proprietary BBB ratings formula takes into account 17 weighted factors, using objective information and actual incidences of business behavior that are verified and evaluated by BBB professionals. Specific issues affecting a business’s rating are described in detail in BBB Reliability Reports. Per the BBB, various ratings factors include:


  • The business’s overall complaint history with the BBB, including the number and severity of complaints to the BBB from customers.
  • Whether complaints have been resolved in a timely manner or the business has demonstrated a good faith effort to resolve them.
  • How long the business has been operating and whether it meets appropriate competency licensing.
  • Government actions against the business related to marketplace activities.
  • Advertising issues evaluated by the BBB.
  • Whether the business is a BBB Accredited Business and has committed to BBB standards.


The new letter-grade concept was tested for more than two years at selected BBBs. With modifications, based on testing, the new ratings system was adopted by the parent organization Council of Better Business Bureaus as the standard for all BBBs to follow and introduce in 2009. The grade represents the BBB’s degree of confidence that a business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.

JumpFly was notified of its achievement on May 12, 2009. Brad Garlin, JumpFly Managing Partner, stated, “We are incredibly proud to receive an ‘A’ grade from a highly respected organization like the BBB. This new grading system is more valuable than the previous satisfactory/unsatisfactory rating system and will help consumers better determine which companies have the most integrity.”

For additional information about JumpFly, please contact Brad Garlin or visitwww.JumpFly.com.